2012 – 2014
Solely responsible for the Wellington Fashion Week brand, I was thrilled to be a part of the event of the year in Wellington over 2013-14 and dove head first into producing a luxurious look and feel for the boys running the event.
First off I rebranded WFW to the luxurious logo you see today, and produced multiple billboards and other advertising material over the lead up to the event. I co-ordinated and designed a layout for a 40 page magazine from start to finish, editing content and co-ordinating not only the designers at the start, but also print management at the other end. I also designed a website layout for the brand, should they ever have wanted to develop it. While the event no longer runs today, I am extremely proud of what I accomplished with Wellington Fashion Week.
Work I did:
Branding and Strategy, Logo Design, Editorial Design, Marketing, Print Media, Digital Media, Website Design, Print Management, Account Management, Project Management