2015 – 2017
Southern Discoveries operate cruises in beautiful Queenstown and Milford Sound. In my role at Transformer, we reinvigorated their brand image with a fun, playful concept to differentiate them from competitors and appeal to both the international and local markets. Considering touch-points from brochures and point-of-sale to uniforms and signage, the new look has boosted sales as well as staff morale.
Nature photography: Mark Clinton
Portfolio photography: Jay Yang