Lunchclub transpired at a previous agency after a few Friday lunches out, having had an itch to work on a web project, with free rein to exercise our full creativity. We were a passionate bunch of foodies in the studio and very much attached to the ‘gram for the latest in delicious-looking dishes and new openings, so we added fortnightly outings to our team activities, heading out to a different eatery each time (for more info visit the Transformer website)
Lunchclub was also host to ‘special occasion’ features such as the recent Easter hot cross bun contest, which we thought played nicely into the concept of the website being one full of ‘easter eggs’ and little surprises. We spent several weeks taste testing hot cross buns and chose a winner. As as show of our appreciation, we visited the bakers of the winning bun and spent a morning interviewing the owner and documenting the sights.
See the website: lunchclub.transformerdesign.co.nz
What I did:
Easter Edition strategy – linking with our gift box to be used all year round.