Creating a ‘function pack’ that Wellington Hospitality offerings could push out to current and future customers was a challenge I looked forward to because it wasn’t a single branded offering. Crafting together collateral for the three bars/restaurants owned by the same company but each having their own distinctive look and feel wasn’t easy, especially if it was too look classy and fun at the same time.
As Mishmosh is currently undergoing refurbishments too – I decided to use that as inspiration, because even though I’ve worked with and created the identites for each over the last six or so years, they needed something cohesive to pull them together and still maintain their own individuality.
A range of both print and digital assets was required and the concept started in the writing, which was crafted with their tone in mind – something both myself and Charlotte (manager) have worked on really well in the past. This enabled the visual to be strong in colour and type, and I’m very pleased with the outcome.
Previous brand identities (bar Mishmosh wordmark) done by me.