New kid on the block, Local Authority Coffee are a new offering to Porirua, Wellington. With a clean, simple and strong aesthetic a brand system was put in place to cater to many different needs while still having all elements connect.
Photos provided by Elyjana
2015 – 2017
Southern Discoveries operate cruises in beautiful Queenstown and Milford Sound. In my role at Transformer, we reinvigorated their brand image with a fun, playful concept to differentiate them from competitors and appeal to both the international and local markets. Considering touch-points from brochures and point-of-sale to uniforms and signage, the new look has boosted sales as well as staff morale.
Nature photography: Mark Clinton
Portfolio photography: Jay Yang
As part of the BKOW team, I've been responsible for taking on a brand gotten off the ground by Founder, Nick Mannix who was seriously injured a couple of years ago, leaving him a tetraplegic. A dream of his was to start a clothing line that reflected the support crew around him, his 'Brothers'. These guys have each other through thick and thin. I came on board to pull together collateral and form a basic digital strategy that is only going from strength to strength.
Work I did: Superimposing, social media strategy, stationery design, brand strategy (to come).
Maadi cup is an annual high school rowing competition and transformer was briefed to 'jazz it up' and create a sleek, modern site that audiences would find easy to use. As majority of the click through pages linked to external sources, the functionality of the navigation was important. I stuck with the colours used in Aon's brand and used big bold headers to direct through the 'Live' page. Social media integration was also essential so recommended a platform where Maadi Cup's feeds could all be seen in one area visually, adding to the modern look and feel of this fresh website.
Work I did:
I was approached to create a brand identity for Helmsman and set to work creating something that was classic, yet fit into the current market and would stand on its own amongst its competitors.
I then put together the elements for the label and packaging, to fit the beautiful bottle chosen to contain the Spiced Rum the boys were producing. After going through rounds of feedback, this was the finalised product.
Work I did: Brand identity, label design, product photography
Science and Technology Editor Eunice West of The Financial Pulse had a report on water shortage. This graphic illustrates the complexities of the issue.
2014 – present
The coolest bar in Wellington is Mishmosh. The bar is fresh, cool and eclectic.
We are constantly updating monthly events and promotions and these are communicated through funky posters and flyers. I'm able to turn around a poster quickly which is what they're after. The nature of the work is down to earth and they keep it real - which is something I love doing.
Work I do: Branding, Various Media/Collateral
A collection of pretty things
I was approached by a senior lecturer at Victoria University to produce a series of posters showcasing the end of year exhibition for Design and Architecture students at the Wellington Campus.
I was only too happy to help and be given creative freedom on interpreting the three statements from the students featured. Taking into account that their insights and research were primarily about the practices they were studying. I kept the feel of the posters organic in the time I had to produce these and they gained a lot of attention inside the campus.
2012 – 2014
Solely responsible for the Wellington Fashion Week brand, I was thrilled to be a part of the event of the year in Wellington over 2013-14 and dove head first into producing a luxurious look and feel for the boys running the event.
First off I rebranded WFW to the luxurious logo you see today, and produced multiple billboards and other advertising material over the lead up to the event. I co-ordinated and designed a layout for a 40 page magazine from start to finish, editing content and co-ordinating not only the designers at the start, but also print management at the other end. I also designed a website layout for the brand, should they ever have wanted to develop it. While the event no longer runs today, I am extremely proud of what I accomplished with Wellington Fashion Week.
Work I did:
Branding and Strategy, Logo Design, Editorial Design, Marketing, Print Media, Digital Media, Website Design, Print Management, Account Management, Project Management