While at The Collective, I was tasked with updating our packaging for our pourable Kefir yoghurt, and extending into a spoonable range also. We looked into the layout of our packaging, and made some design decisions to remove extra messaging from front of pack in order to ‘de-clutter’ the overall layout and introduced a thicker typeface paired with a rounded secondary typeface to keep the playfulness that can be expected from The Collective, while also showing that the brand is evolving after 10 years.
Packaging design, content art direction
Photography: ZHU Creative
‘Megan and I had such a great time throughout the branding process. She completely understood my vision and provided a product that I couldn’t be happier with. Trusting Megs with my branding was one of my best life decisions and I would 13.5/10 recommend.’
— Ashley Wilderink, Owner, Brothers Ben
Brand Design, Social Media Strategy + Management, Photography
All photos are my own
2015 – 2017
Southern Discoveries operate cruises in beautiful Queenstown and Milford Sound. In my role at Transformer, we reinvigorated their brand image with a fun, playful concept to differentiate them from competitors and appeal to both the international and local markets. Considering touch-points from brochures and point-of-sale to uniforms and signage, the new look has boosted sales as well as staff morale.
Nature photography: Mark Clinton
Portfolio photography: Jay Yang
Creating a ‘function pack’ that Wellington Hospitality offerings could push out to current and future customers was a challenge I looked forward to because it wasn’t a single branded offering. Crafting together collateral for the three bars/restaurants owned by the same company but each having their own distinctive look and feel wasn’t easy, especially if it was too look classy and fun at the same time.
As Mishmosh is currently undergoing refurbishments too – I decided to use that as inspiration, because even though I’ve worked with and created the identites for each over the last six or so years, they needed something cohesive to pull them together and still maintain their own individuality.
A range of both print and digital assets was required and the concept started in the writing, which was crafted with their tone in mind – something both myself and Charlotte (manager) have worked on really well in the past. This enabled the visual to be strong in colour and type, and I’m very pleased with the outcome.
Previous brand identities (bar Mishmosh wordmark) done by me.
New kid on the block, Local Authority Coffee are a new offering to Porirua, Wellington. With a clean, simple and strong aesthetic a brand system was put in place to cater to many different needs while still having all elements connect.
Photos provided by Elyjana
I was approached to create a brand identity for Helmsman and set to work creating something that was classic, yet fit into the current market and would stand on its own amongst its competitors.
I then put together the elements for the label and packaging, to fit the beautiful bottle chosen to contain the Spiced Rum the boys were producing. After going through rounds of feedback, this was the finalised product.
Work I did: Brand identity, label design, product photography
As part of the BKOW team, I've been responsible for taking on a brand gotten off the ground by Founder, Nick Mannix who was seriously injured a couple of years ago, leaving him a tetraplegic. A dream of his was to start a clothing line that reflected the support crew around him, his 'Brothers'. These guys have each other through thick and thin. I came on board to pull together collateral and form a basic digital strategy that is only going from strength to strength. My role has extended to handling all creative facets, including project management and apparel design.
Work I did: Superimposing, social media strategy, stationery design, brand strategy (to come).
Lunchclub transpired at a previous agency after a few Friday lunches out, having had an itch to work on a web project, with free rein to exercise our full creativity. We were a passionate bunch of foodies in the studio and very much attached to the ‘gram for the latest in delicious-looking dishes and new openings, so we added fortnightly outings to our team activities, heading out to a different eatery each time (for more info visit the Transformer website)
Lunchclub was also host to ‘special occasion’ features such as the recent Easter hot cross bun contest, which we thought played nicely into the concept of the website being one full of ‘easter eggs’ and little surprises. We spent several weeks taste testing hot cross buns and chose a winner. As as show of our appreciation, we visited the bakers of the winning bun and spent a morning interviewing the owner and documenting the sights.
See the website: lunchclub.transformerdesign.co.nz
What I did:
Easter Edition strategy – linking with our gift box to be used all year round.
Work done: Logotype, brand application, ongoing promo collateral
While working for Transformer I was tasked with coming up with a universal gift box to give to our clients to celebrate finishing a project, or to thank them for the good times, or even to celebrate Easter, as we liked to.
Therefore, the box needed to be stylish, fit at least a bottle or two of wine in it (we tried for puppies but...) and some goodies that our clients would enjoy. It also needed to be on brand. We'd spent the past couple of years refining the transformer brand, and were happy with where it ended up. I didn't want the messaging to be twee or crass, just a casual, slightly witty list that covered the bases.
Photography by Jay Yang
Work I did:
Strategy, Graphic Design and implementation
2014 – present
The coolest bar in Wellington is Mishmosh. The bar is fresh, cool and eclectic.
We are constantly updating monthly events and promotions and these are communicated through funky posters and flyers. I'm able to turn around a poster quickly which is what they're after. The nature of the work is down to earth and they keep it real - which is something I love doing.
Work I do: Branding, Various Media/Collateral